Digital COM

About the Author: Sasha Reed has over 12 years of experience working directly in the architecture, engineering and construction (AEC) market. As VP of Strategic Alliances at Bluebeam Software, Sasha interacts directly with AEC leaders to better understand the long-range goals of the industry and help align Bluebeam’s technology partnerships. In addition, Sasha is acting Chair of the Construction PDF Coalition.  The purpose of the Coalition is to establish Guidelines to provide Architects, Engineers, Constructors and Owners (AECO) with a common framework in which to create and maintain Construction PDF Documents. Sasha has been featured as the keynote speaker at the 2014 Bentley Florida User Group and spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, NTI Danish BIM Conference, the International Highway Engineering Exchange Program and the International Facilities Management Association Conference. Sasha has also contributed articles to numerous national publications and authors the Digital Com blog for Building Design + Construction magazine. Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the challenges faced by the AEC industry from project conception to completion. 

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Let me introduce myself...and you are?

January 17, 2013

As Director of Strategic Alliances for Bluebeam Software, I have the pleasure of speaking with many of our users directly about the challenges they face in the AEC world. One of the common comments I hear is, “We’re trying to solve many communication challenges on our projects, but our biggest issues are primarily access and control.”

It seems everyone is faced with the same core challenges when it comes to project communication. How do we leverage technology to improve project communication? How do we give access while maintaining control? How do we find out what the other guys have tried? What works, what doesn’t? Are we the only ones still struggling to go paperless? 

These interactions have led me to the conclusion that at some point, each of us has had a meeting or multiple meetings to try and solve these and other issues. So I had a thought, what if we could talk openly about our challenges, sharing real results and real failures. Wouldn’t that be refreshing?

Well that’s what I hope to do in this blog, share real examples, ask questions, and hopefully pick the collective brain (your brain included) to start discussions on what works and maybe more importantly, what doesn’t work, in solving communication challenges in the construction world. 

Because we’re still getting to know each other, I won’t pose any specific questions to you today (I understand if you’re a little shy at first) but rather, I will pose a rhetorical question to you: If a design discussion takes place over a web conference and no one knows how to capture the comments, do they really exist? 

Now, ponder...

         
 

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