Digital COM

About the Author: Sasha Reed has 10 years of experience working directly in the Architecture, Engineering and Construction (AEC) market, with over 15 years of experience in Customer Relations. As the Director of Strategic Alliances at Bluebeam Software, Sasha interacts with AEC industry leaders to better understand the long range goals of the industry and to help guide Bluebeam’s technology development. Drawing on this real world experience, Sasha has spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, American Institute of Architects California Council’s Monterey Design Conference, Construct Canada, NTI Danish BIM Conference and the Associated Builders & Contractors EdCon & Expo, the International Highway Engineering Exchange Program and the International Facilities Maintenance Association Conference.  Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the everyday challenges that the AEC industry faces, from project conception to completion.

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Let me introduce myself...and you are?

January 17, 2013

As Director of Strategic Alliances for Bluebeam Software, I have the pleasure of speaking with many of our users directly about the challenges they face in the AEC world. One of the common comments I hear is, “We’re trying to solve many communication challenges on our projects, but our biggest issues are primarily access and control.”

It seems everyone is faced with the same core challenges when it comes to project communication. How do we leverage technology to improve project communication? How do we give access while maintaining control? How do we find out what the other guys have tried? What works, what doesn’t? Are we the only ones still struggling to go paperless? 

These interactions have led me to the conclusion that at some point, each of us has had a meeting or multiple meetings to try and solve these and other issues. So I had a thought, what if we could talk openly about our challenges, sharing real results and real failures. Wouldn’t that be refreshing?

Well that’s what I hope to do in this blog, share real examples, ask questions, and hopefully pick the collective brain (your brain included) to start discussions on what works and maybe more importantly, what doesn’t work, in solving communication challenges in the construction world. 

Because we’re still getting to know each other, I won’t pose any specific questions to you today (I understand if you’re a little shy at first) but rather, I will pose a rhetorical question to you: If a design discussion takes place over a web conference and no one knows how to capture the comments, do they really exist? 

Now, ponder...

         
 
 

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