BD+C does not "charge" for editorial coverage

October 01, 2012 |
Rob Cassidy

Recently, I put out a notice to PR/Marketing firms, SMPS members, and others who represent AEC firms offering the opportunity to submit editorial content suggestions for our November "Greenbuild Special Report." Within a week, I got six phone calls asking me what BD+C "charges" to participate.

The answer: nothing. Zero. Zilch. We DO NOT CHARGE for AEC firms to participate in the editorial content of the magazine or online. Nor do we accept everything that is submitted to us. We use our editorial judgment and common sense to determine the value of suggested ideas, articles, project submissions, images, etc.

Apparently, there's a big scam going on in the U.S. business press, and it seems to be particularly virulent in publications and online "services" related to design and construction: We'll publish a "favorable" story about your firm or your project, if you just give us a list of all your product suppliers and subcontractors. Then the telemarketers go to work hounding the target firm's suppliers: "Don't you want to congratulate them? Just take out an ad." Meanwhile, the "target" firm gets nasty phone calls from its suppliers and contractors asking what's going on here.

This is NOT the way we do business at BD+C or at our parent company, SGC Horizon LLC. You can't buy editorial coverage in our publications. I repeat: We do not charge AEC firms for editorial coverage in BD+C. We do charge for advertising, of course, but it is always clearly distinguished as such and kept separate from editorial content.

With your help, I would like to take this matter up with the American Business Media Editorial Advisory Committee, of which I happen to be a member. PR reps, marketing people, AEC principals and owners: Please send me any emails or written solicitations of the kind described above, or notes of any phone solicitations from these telemarketers, and I will take the matter to the ABM committee for referral to ABM's Editorial Ethics Subcommittee.

I've been a journalist, editor, and writer for more than 40 years, and this kind of thing really ticks me off. It demeans the profession and hurts legitimate publications that are trying to serve their readers with high-quality content.

Rob Cassidy | Building Team Blog

Rob Cassidy (“ClimateGrouch”) is editorial director of Building Design+Construction. A city planner, he is the author of several books, including “Livable Cities,” and was a co-founder of the Friends of the Chicago River.

Related Blogs

The High Line effect: Placemaking as an economic development engine

Eight years into the transformation of an elevated section of New York Central Railroad’s West Side Line into a public park, the $273 million project is being hailed as a resounding win for the city. Photo: Beyond My Ken via Wikimedia Commons

March 02, 2015 | Cultural Facilities | Building Team Blog

As big money and eager tourists flock to Chelsea, cities across the globe are starting to take notice. Chic...

read more
Photo: Infrogmation via Wikimedia Commons

The National Institute of Building Sciences estimates the retrofit market for small commercial buildings at $35.6 billion. Photo: Infrogmation via Wikimedia Commons

January 28, 2015 | Office Building Design | Building Team Blog

The real opportunity for shrinking the nation’s energy footprint lies in the mundane world of small commerc...

read more

This past October, 78 young AEC professionals gathered in New York City for leadership development and networking during BD+C's Under 40 Leadership Summit.

January 21, 2015 | Building Team Blog
Many AEC firms focus on training for the hard skills of the profession, not so much for business prowess,...
read more

Photo: Joe Mabel via Wikimedia Commons

December 22, 2014 | Building Team Blog

Commercial and residential construction can be as different as night and day. But as one who covered the ho...

read more

American Standard's SaTo sanitary toilet pans (shown here installed in a latrine in Haiti) seal off pit latrines from flies to prevent the spread of pathogens.

December 08, 2014 | Building Team Blog

When we see the incredible technology being produced by global plumbing manufacturers, it’s hard to conceiv...

read more

Prajakti "PJ" Glasco, AIA, ACHA, LEED AP BD+C, Senior VP/Senior Project Planner, FKP Architects (Class of 2014 40 Under 40 winner)

November 21, 2014 | Building Team Blog

Are you an AEC superstar? The 2015 "40 Under 40" competition is now open for entries. Here are some helpful...

read more
November 17, 2014 | Building Team Blog

It’s been almost two years since 20 first-graders were shot and killed at Sandy Hook Elementary School in N...

read more

Photo: Nightscream via Wikimedia Commons

September 25, 2014 | Building Team Blog

Precedents and patterns may not tell you all that much about future spending or demand.

Illustration: ratch0013 via FreeDigitalPhotos.net

September 03, 2014 | Building Team Blog

Architecture, engineering, and (presumably) construction firms will face difficulties with management succe...

read more

Qianhai Development - Goettsch Partners, August 2014

August 29, 2014 | Building Team Blog

U.S. architecture and engineering firms like Goettsch Partners have been enjoying full employment in China....

read more
 

Add new comment

Your Information
Your Comment

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Refresh Type the characters you see in this picture. Type the characters you see in the picture; if you can't read them, submit the form and a new image will be generated. Not case sensitive.  Switch to audio verification.
Overlay Init