Losing your BIM virginity and the Giants 300
Building Information Modeling is a lot like teenage sex. Everyone WANTS to be doing it and can’t stop talking about it. A lot of people SAY they’re doing it, even though they’re not. The people who have actual experience aren’t likely to share information about it with anyone other than their BIM partners, and EVERYbody that isn’t doing it will do anything to learn how.
So was the quagmire BD+C waded into in adding the first BIM adoption questions to its annual Giants 300. To gauge a firm’s financial and resource commitment to BIM, we chose number of purchased and installed seats of a 3D BIM program (defined for this survey as Graphisoft ArchiCAD, Bentley Microstation, Autodesk Revit, and Vectorworks) as the best indicator of how serious a firm is about BIM. It’s hard to argue with a financial and resource commitment such as that of Gensler’s 1,320 seat licenses, and they’re only number four on BD+C’s list. Both AECOM and HDR checked in with 2,000 seats and Parsons Brinckerhoff reported 1,800.
Blogger Gregory Arkin of Revit3D.com wrote "just because a firm has seats of Revit doesn’t necessarily mean they’re using Revit actively."
While his point is true - there are firms that have unused Revit seats sitting on desktops while forging ahead with AutoCAD - I still believe the financial commitment shown by the purchase of so many expensive software products shows a belief in the technology more than any other measure. People investing heavily in a product WILL eventually demand that their employees use that product and deliver a return on that investment.
Losing your BIM virginity can be an awkward process for an AEC firm. Many people use BIM without knowing exactly what they mean by the term. Sometimes they mean 3D. Sometimes they actually mean CAD files with intelligent parametric objects but they don’t intend to use the files for building management. Many clients today are asking for detailed experience of BIM projects and looking at potential architects and contractors completed models. While this will certainly help them pick the right BIM partner, it’s not conducive to ranking a list as large and robust as the Giants 300. Judging models for their "worthiness of BIM" would be too time-consuming and simply not fair, because of varying degrees of complexity in every entrant’s projects. Plus, it’s sort of like personally ranking and bragging about your conquests. Not cool.
Licensed BIM seats, however, is a universal number that allows quick comparison with other AEC firms and can’t be changed or fudged without more financial commitment. So we chose it and stand by its relevance. We think of it more as sharing numbers and no details in the locker room rather than kissing and telling. BD+C
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