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Losing your BIM virginity and the Giants 300

July 16, 2009

Building Information Modeling is a lot like teenage sex. Everyone WANTS to be doing it and can’t stop talking about it. A lot of people SAY they’re doing it, even though they’re not. The people who have actual experience aren’t likely to share information about it with anyone other than their BIM partners, and EVERYbody that isn’t doing it will do anything to learn how.

So was the quagmire BD+C waded into in adding the first BIM adoption questions to its annual Giants 300. To gauge a firm’s financial and resource commitment to BIM, we chose number of purchased and installed seats of a 3D BIM program (defined for this survey as Graphisoft ArchiCAD, Bentley Microstation, Autodesk Revit, and Vectorworks) as the best indicator of how serious a firm is about BIM. It’s hard to argue with a financial and resource commitment such as that of Gensler’s 1,320 seat licenses, and they’re only number four on BD+C’s list. Both AECOM and HDR checked in with 2,000 seats and Parsons Brinckerhoff reported 1,800.

Blogger Gregory Arkin of Revit3D.com wrote "just because a firm has seats of Revit doesn’t necessarily mean they’re using Revit actively."

While his point is true - there are firms that have unused Revit seats sitting on desktops while forging ahead with AutoCAD - I still believe the financial commitment shown by the purchase of so many expensive software products shows a belief in the technology more than any other measure. People investing heavily in a product WILL eventually demand that their employees use that product and deliver a return on that investment. 

Losing your BIM virginity can be an awkward process for an AEC firm. Many people use BIM without knowing exactly what they mean by the term. Sometimes they mean 3D. Sometimes they actually mean CAD files with intelligent parametric objects but they don’t intend to use the files for building management. Many clients today are asking for detailed experience of BIM projects and looking at potential architects and contractors completed models. While this will certainly help them pick the right BIM partner, it’s not conducive to ranking a list as large and robust as the Giants 300. Judging models for their "worthiness of BIM" would be too time-consuming and simply not fair, because of varying degrees of complexity in every entrant’s projects. Plus, it’s sort of like personally ranking and bragging about your conquests. Not cool.

Licensed BIM seats, however, is a universal number that allows quick comparison with other AEC firms and can’t be changed or fudged without more financial commitment. So we chose it and stand by its relevance. We think of it more as sharing numbers and no details in the locker room rather than kissing and telling. BD+C

Posted by Jeffrey Yoders on July 16, 2009 | Comments (10)

July 26, 2009
In response to: Losing your BIM virginity and the Giants 300
Francois Levy commented:

It is unfortunately not clear to me that number of seats is an accurate measure of the degree of BIM implementation within a particular firm or the industry as a whole. It may be an easy way to assess a firm's _potential_ implementation of a BIM workflow, but that is as far as it goes. For example, theoretically all of the Vectorworks users I train or consult for are BIM users, as Vectorworks fulfills the common definitions of the term: project lifelong 3D modeling with data-rich, contextual objects (and even the less common definition which excludes 3D modeling and accepts 2D as BIM). Nevertheless, I assure you that in spite of my best efforts to teach a BIM workflow, there are some users who insist on using Vectorworks as a 2D product only, or at best a "dumb" 3D modeler. Similarly, I suspect that many Autodesk licensees are getting Revit and using AutoCAD. As for ROI, I have been using intelligent 3D modeling in my architectural practice for longer than the term BIM was common currency. I can absolutely attest that Vectorworks has allowed me to realize greater production efficiencies and thereby spend more time on design, with commensurately increased profitability.


July 23, 2009
In response to: Losing your BIM virginity and the Giants 300
BIMBoy commented:

Not convinced, while there are documented savings from using BIM that have been reported in this publication, we are not in the business of marketing for vendors. I would encourage you and every other professional struggling with the ROI issue to write to me or another editor and tell us your story. Yes, there are still questions out there about ROI and we would love to report that. The problem we, as editors have, is the BIM/CAD vendors are always crowing like proud Papas about successful projects and the project failures are all orphans. Tell us your experiences, we''d love to run articles on lessons learned and problems with the existing software.


July 22, 2009
In response to: Losing your BIM virginity and the Giants 300
Rob commented:

As a BIM (Revit) user/Architect since 2002, I can attest that this methodology not only saves time and money (answering the ROI question) but leads to better design. Yes it is over hyped and yes the larger the firm, the harder it is to implement. However, it is the future and finally represents a tool to enhance the design and construction industry and not another way of drawings by hand (CAD). …The economy has slowed use of it for sure….but it is the future and those choosing to ignore are being left behind, much like their hand drafting-CAD counterparts from years ago.


July 22, 2009
In response to: Losing your BIM virginity and the Giants 300
Joaquin commented:

You have neglected to include Chief Architect and Envisioneer both important BIM products for residential and small commercial Projects.


July 22, 2009
In response to: Losing your BIM virginity and the Giants 300
Arch84 commented:

"Building Information Modeling is a lot like teenage sex." LOL! And accordingly, abstinence is for me a matter of religious conviction! ;-)


July 22, 2009
In response to: Losing your BIM virginity and the Giants 300
Not Convinced commented:

There are many that would say losing your BIM Virginity equates with being screwed. We''re walking both sides of the fence ourselves, but unconvinced that there is a ROI on BIM. It''s easy to assume that there is a ROI because the trade press (this article) and CAD vendors push the product as if there is. Obviously, there is still doubt in the real world, and the trade press would be wise to cover this possibility (or even probability), rather than be an extension of the CAD vendor''s marketing department. Communication and collaboration result from having common tools to communicate with. As long at there are proprietary file formats, etc., the promise of software to enhance C&C will not be realized.


July 22, 2009
In response to: Losing your BIM virginity and the Giants 300
Ehhhhhh commented:

It's not such a big deal considering how Autodesk licenses large firms. They all have that many Autodesk licenses, not explicitly for Revit. They could have that many licenses in the pool available, but how many are actively used?


July 20, 2009
In response to: Losing your BIM virginity and the Giants 300
BIMBoy commented:

Rhino isn't included. I mistakenly put in there because we had written about its use in a recent BIM project. I've taken it out in the copy. Here's the actual question: "Please provide the number of seats your firm licenses for building information modeling/3D modeling software, such as Autodesk Revit, Bentley Microstation, Nemetschek Vectorworks, or Graphisoft ArchiCAD."


July 17, 2009
In response to: Losing your BIM virginity and the Giants 300
Scott commented:

"(defined for this survey as Graphisoft ArchiCAD, Bentley Microstation, Autodesk Revit, Rhino 3D, and Vectorworks)" I understand the inclusion pf ArchiCAD and Revit, and even Vectorworks to a degree. If you are speaking Bentley, it needs to be Bentley Architecture, not "just Microstation". And when did Rhino 3D become a BIM tool? Rhino is a NURBS based 3D modeling tool and 3D does NOT equal BIM. I agree that purchase and adoption are both indicators to commitment of BIM, but to include Rhino in that list is like including any program that can do 3D. BIM is abou so much more than just a 3D model.


July 17, 2009
In response to: Losing your BIM virginity and the Giants 300
VectorJess commented:

Jeff, Great opening to your article. Charming analogy. Hey, I hope you're doing well and having a great summer. It's been ages since we talked/crossed paths. If you need anymore info about Vectorworks and its BIM capabilities, just holler. Or email me. Hope your summer is going well. ~ Jessie, at Nemetschek NA/Vectorworks.

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