Hinge

Hinge is the leading branding and marketing firm for professional services. Our ongoing research into high-growth firms is changing the way firms go to market. Our services include everything a firm needs to become a market leader—from research and strategy to visual brands and marketing implementation. https://hingemarketing.com
Engineers | August 20, 2018 | Hinge Blog Karl Feldman

Firms who still aren’t embracing the fundamental shift away from traditional marketing techniques stand to fall further and further behind the comp...

Architects | July 10, 2018 | Hinge Blog Karl Feldman

In our Internet-fueled world, it’s easy to get distracted by the latest online tools. But the boring stuff is still important, and you don’t want t...

Building Team | June 13, 2018 | Hinge Blog Karl Feldman

There is a major shift in workforce demographics as upwards of 80 million baby boomers retire over the next fifteen years.

Architects | April 27, 2018 | Hinge Blog

We found speaking engagements were among the top ten marketing techniques that AEC firms employ.

Architects | April 04, 2018 | Hinge Blog

So, you understand the benefits, but how do you actually get started with speaking engagements?

Market Data | March 08, 2018 | Hinge Blog Karl Feldman

It’s time to take a comprehensive look at your plans and figure out the best way to get from Point A to Point B.

How to generate architecture leads

Illustration courtesy flickr

     

Architects | February 01, 2018 | Hinge Blog Karl Feldman, Partner, Hinge

One of the first steps to increasing leads for your design firm is to acknowledge that all leads are not equal, writes Hinge’s Karl Feldman.

Architects | January 10, 2018 | Hinge Blog Karl Feldman

Here are the top 10 marketing techniques as rated by high-growth firms and how they compare to their no-growth counterparts.

Building Team | November 14, 2017 | Hinge Blog Karl Feldman

We’ve developed a pretty good understanding of what high-growth firms do differently from their average-growth peers.

Industry Research | October 09, 2017 | Hinge Blog Karl Feldman

A website that’s behind the times is hurting your business.

Red hot air balloons
Industry Research | September 21, 2017 | Hinge Blog Karl Feldman

Brand research is a process that firms can use to measure their reputation and visibility in the marketplace.

Image: Pixabay

Architects | September 01, 2017 | Hinge Blog Karl Feldman, Account Director, Hinge

Not to be confused with the branding of your firm overall, your employer brand is defined by your reputation as a workplace.

Image of people chasing a giant carrot
Market Data | July 25, 2017 | Hinge Blog Karl Feldman

Hiring and retaining talent is one of the top challenges faced by most professional services firms.

Industry Research | May 04, 2017 | Hinge Blog Karl Feldman

Here are four key lessons to help you close more business.

Building Team | April 06, 2017 | Hinge Blog Karl Feldman

We’ve identified five architecture marketing tools that will help your firm evaluate if it’s on the track to more leads, higher growth, and broader...

Building Team | March 06, 2017 | Hinge Blog Karl Feldman

Don’t believe it? You’d better take a look at the research.

Industry Research | February 13, 2017 | Hinge Blog Sylvia Montgomery, CPSM

The most effective way to boost your reputation is through thought leadership marketing.

Illustration: Pixabay

Architects | January 04, 2017 | Hinge Blog Sylvia Montgomery, CPSM

Exceptional seller-doers have the ability to ask the right questions, and more importantly, listen.

Overlay Init