GenslerOn

Published by Gensler, a global design firm with 4,500 practitioners networked across five continents, GenslerOn features insights and opinions of architects and designers on how design innovation makes cities more livable, work smarter, and leisure more engaging. Our contributors write about projects of every scale, from refreshing a retailer’s brand to planning a new urban district, all the while explaining how great design can optimize business performance and human potential. For more blog posts, visit: http://www.gensleron.com.
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Posted on September 17, 2014 By GenslerOn
It seems that the most recent buildings to pop up on college campuses are trying to do more than just support academics. They are acting as hubs for all sorts of on-campus activities. No longer content with serving as typical workhorse facilities geared towards faculty offices and classrooms, these...
Posted on August 13, 2014 By GenslerOn
When most colleges and universities consider their brands, they rarely venture beyond the design and implementation of a logo. Time and time again we have seen this “logo” inconsistently used on brochures and buildings without further thought into the potential power of branding. By failing to...
Posted on July 17, 2014 By GenslerOn
“Pop-up” has rapidly become one of the most pervasive design trends in recent years. It’s about engaging customers where they least expect it. It’s about surprise, wit and the freedom of being temporary. At some level it calls back to our childhoods where our imaginations, given a few essentials...