Sasha Reed

About the Author: Sasha Reed has 10 years of experience working directly in the Architecture, Engineering and Construction (AEC) market, with over 15 years of experience in Customer Relations. As the Director of Strategic Alliances at Bluebeam Software, Sasha interacts with AEC industry leaders to better understand the long range goals of the industry and to help guide Bluebeam’s technology development. Drawing on this real world experience, Sasha has spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, American Institute of Architects California Council’s Monterey Design Conference, Construct Canada, NTI Danish BIM Conference and the Associated Builders & Contractors EdCon & Expo, the International Highway Engineering Exchange Program and the International Facilities Maintenance Association Conference.  Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the everyday challenges that the AEC industry faces, from project conception to completion.

Posted on February 06, 2013 by Sasha Reed
One of the email responses I received to my first blog post was from an engineer who offered his opinion on the concept of the paperless office or in construction terms, the paperless jobsite. Apparently I am not the only one who cringes every time I hear this term thrown around in the AEC world....
Posted on January 29, 2013 by Sasha Reed
With introductions out of the way and to kick off our first official blog post, I thought I’d start off with a cautionary tale of what didn’t work for one AEC firm…  ‘cause we can only go up from here, right? Not long ago, I received a call from a Senior Design Manager of a large Construction...
Posted on January 17, 2013 by Sasha Reed
As Director of Strategic Alliances for Bluebeam Software, I have the pleasure of speaking with many of our users directly about the challenges they face in the AEC world. One of the common comments I hear is, “We’re trying to solve many communication challenges on our projects, but our biggest...