Sasha Reed

About the Author: Sasha Reed has over 12 years of experience working directly in the architecture, engineering and construction (AEC) market. As VP of Strategic Alliances at Bluebeam Software, Sasha interacts directly with AEC leaders to better understand the long-range goals of the industry and help align Bluebeam’s technology partnerships. In addition, Sasha is acting Chair of the Construction PDF Coalition.  The purpose of the Coalition is to establish Guidelines to provide Architects, Engineers, Constructors and Owners (AECO) with a common framework in which to create and maintain Construction PDF Documents. Sasha has been featured as the keynote speaker at the 2014 Bentley Florida User Group and spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, NTI Danish BIM Conference, the International Highway Engineering Exchange Program and the International Facilities Management Association Conference. Sasha has also contributed articles to numerous national publications and authors the Digital Com blog for Building Design + Construction magazine. Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the challenges faced by the AEC industry from project conception to completion. 

Posted on February 24, 2013 by Sasha Reed
Last week we discussed the importance of taking a step back to fully understand your processes prior to making productivity improvements. Just as critical to the process—and perhaps more critical to your success—is the pilot group. Who better to put new software or hardware to the test than your in...
Posted on February 15, 2013 by Sasha Reed
Last week my colleague and I attended the Mechanical Contractor Association’s Tech Day Conference in Chicago. We were invited to speak and present workflows specifically tailored to specialty contractors who were looking to digitize their project communication and leverage the cloud for...
Posted on February 06, 2013 by Sasha Reed
One of the email responses I received to my first blog post was from an engineer who offered his opinion on the concept of the paperless office or in construction terms, the paperless jobsite. Apparently I am not the only one who cringes every time I hear this term thrown around in the AEC world....
Posted on January 29, 2013 by Sasha Reed
With introductions out of the way and to kick off our first official blog post, I thought I’d start off with a cautionary tale of what didn’t work for one AEC firm…  ‘cause we can only go up from here, right? Not long ago, I received a call from a Senior Design Manager of a large Construction...
Posted on January 17, 2013 by Sasha Reed
As Director of Strategic Alliances for Bluebeam Software, I have the pleasure of speaking with many of our users directly about the challenges they face in the AEC world. One of the common comments I hear is, “We’re trying to solve many communication challenges on our projects, but our biggest...