Sasha Reed

About the Author: Sasha Reed has over 12 years of experience working directly in the architecture, engineering and construction (AEC) market. As VP of Strategic Alliances at Bluebeam Software, Sasha interacts directly with AEC leaders to better understand the long-range goals of the industry and help align Bluebeam’s technology partnerships. In addition, Sasha is acting Chair of the Construction PDF Coalition.  The purpose of the Coalition is to establish Guidelines to provide Architects, Engineers, Constructors and Owners (AECO) with a common framework in which to create and maintain Construction PDF Documents. Sasha has been featured as the keynote speaker at the 2014 Bentley Florida User Group and spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, NTI Danish BIM Conference, the International Highway Engineering Exchange Program and the International Facilities Management Association Conference. Sasha has also contributed articles to numerous national publications and authors the Digital Com blog for Building Design + Construction magazine. Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the challenges faced by the AEC industry from project conception to completion. 

Posted on May 23, 2013 by Sasha Reed
Editor's note: This is a sponsored article. All text and images were provided by the sponsor company.   I had the opportunity to sit in on an IT roundtable discussion recently, where candid conversations were had by IT professionals from various state transportation agencies. As they...
Posted on May 16, 2013 by Sasha Reed
I had the opportunity to travel to Denmark and London to participate in two separate BIM conferences last month.  In Denmark I spoke at a regional conference, sharing information on leveraging PDF to facilitate digital workflows downstream. Then I traveled onto London to attend BIM Show Live...
Posted on May 03, 2013 by Sasha Reed
With all of the buzz surrounding mobility and connectivity in the tech world, it’s no surprise the construction industry is looking for ways to capitalize on these emerging technologies. Today we are seeing more and more mobile devices on jobsites. Superintendents are swapping out clipboards for...
Posted on April 22, 2013 by Sasha Reed
As you are well aware, BIM is steadily gaining momentum here in the US and abroad.  In fact just this week I read a press release about a major city agency standardizing their BIM practices. You know as well as I do that when a city or municipality starts talking about standardizing on "future...
Posted on April 17, 2013 by Sasha Reed
During a recent customer visit with a strategic customer, I had the pleasure of solving a challenge on the spot. Nothing is better as a software solution provider than to have a customer articulate a critical need and be able to say, “We have an answer for that!” To better understand this customer’...
Posted on April 11, 2013 by Sasha Reed
It seems you can’t browse an industry website today without hearing about some new app, software, or hardware package that is going to push the bounds on the traditional ways in which design and construction are done. Case in point, a recent BD+C article about Google Glass asked the question, “will...
Posted on April 04, 2013 by Sasha Reed
It’s not every day I get to speak with a project owner and gain valuable insight from the top of the chain. However, this past week, I was able to do just that during the Construction Management Association of America (CMAA) Southern California Chapter’s Awards Banquet. Some of the top project...
Posted on March 21, 2013 by Sasha Reed
Over the last week and a half I’ve been on the road attending two technology conferences: Launch Festival and South by Southwest Interactive (SXSW). Both of these conferences are platforms for startups and established companies to launch their new products. At Launch SF, I was able to speak with...
Posted on March 07, 2013 by Sasha Reed
A commenter posed an interesting question to a recent post of mine: “Would you rather work with a facilitator or manager?” It is his observation that in our process to manage communication and interactions on projects we often times are more concerned with control than keeping everyone informed....
Posted on February 27, 2013 by Sasha Reed
While browsing through some magazines on a recent flight, I read a cautionary tale about one of the first BIM-related lawsuits. The parties involved in this university building project kept their identities private, but it’s been reported that they settled out of court for millions of dollars. The...