Sasha Reed

About the Author: Sasha Reed has 10 years of experience working directly in the Architecture, Engineering and Construction (AEC) market, with over 15 years of experience in Customer Relations. As the Director of Strategic Alliances at Bluebeam Software, Sasha interacts with AEC industry leaders to better understand the long range goals of the industry and to help guide Bluebeam’s technology development. Drawing on this real world experience, Sasha has spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, American Institute of Architects California Council’s Monterey Design Conference, Construct Canada, NTI Danish BIM Conference and the Associated Builders & Contractors EdCon & Expo, the International Highway Engineering Exchange Program and the International Facilities Maintenance Association Conference.  Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the everyday challenges that the AEC industry faces, from project conception to completion.

Posted on April 17, 2013 by Sasha Reed
During a recent customer visit with a strategic customer, I had the pleasure of solving a challenge on the spot. Nothing is better as a software solution provider than to have a customer articulate a critical need and be able to say, “We have an answer for that!” To better understand this customer’...
Posted on April 11, 2013 by Sasha Reed
It seems you can’t browse an industry website today without hearing about some new app, software, or hardware package that is going to push the bounds on the traditional ways in which design and construction are done. Case in point, a recent BD+C article about Google Glass asked the question, “will...
Posted on April 04, 2013 by Sasha Reed
It’s not every day I get to speak with a project owner and gain valuable insight from the top of the chain. However, this past week, I was able to do just that during the Construction Management Association of America (CMAA) Southern California Chapter’s Awards Banquet. Some of the top project...
Posted on March 21, 2013 by Sasha Reed
Over the last week and a half I’ve been on the road attending two technology conferences: Launch Festival and South by Southwest Interactive (SXSW). Both of these conferences are platforms for startups and established companies to launch their new products. At Launch SF, I was able to speak with...
Posted on March 07, 2013 by Sasha Reed
A commenter posed an interesting question to a recent post of mine: “Would you rather work with a facilitator or manager?” It is his observation that in our process to manage communication and interactions on projects we often times are more concerned with control than keeping everyone informed....
Posted on February 27, 2013 by Sasha Reed
While browsing through some magazines on a recent flight, I read a cautionary tale about one of the first BIM-related lawsuits. The parties involved in this university building project kept their identities private, but it’s been reported that they settled out of court for millions of dollars. The...
Posted on February 24, 2013 by Sasha Reed
Last week we discussed the importance of taking a step back to fully understand your processes prior to making productivity improvements. Just as critical to the process—and perhaps more critical to your success—is the pilot group. Who better to put new software or hardware to the test than your in...
Posted on February 15, 2013 by Sasha Reed
Last week my colleague and I attended the Mechanical Contractor Association’s Tech Day Conference in Chicago. We were invited to speak and present workflows specifically tailored to specialty contractors who were looking to digitize their project communication and leverage the cloud for...
Posted on February 06, 2013 by Sasha Reed
One of the email responses I received to my first blog post was from an engineer who offered his opinion on the concept of the paperless office or in construction terms, the paperless jobsite. Apparently I am not the only one who cringes every time I hear this term thrown around in the AEC world....
Posted on January 29, 2013 by Sasha Reed
With introductions out of the way and to kick off our first official blog post, I thought I’d start off with a cautionary tale of what didn’t work for one AEC firm…  ‘cause we can only go up from here, right? Not long ago, I received a call from a Senior Design Manager of a large Construction...