Sasha Reed

 
Bluebeam Software

About the Author: Sasha Reed has over 12 years of experience working directly in the architecture, engineering and construction (AEC) market. As VP of Strategic Alliances at Bluebeam Software, Sasha interacts directly with AEC leaders to better understand the long-range goals of the industry and help align Bluebeam’s technology partnerships. In addition, Sasha is acting Chair of the Construction PDF Coalition.  The purpose of the Coalition is to establish Guidelines to provide Architects, Engineers, Constructors and Owners (AECO) with a common framework in which to create and maintain Construction PDF Documents. Sasha has been featured as the keynote speaker at the 2014 Bentley Florida User Group and spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, NTI Danish BIM Conference, the International Highway Engineering Exchange Program and the International Facilities Management Association Conference. Sasha has also contributed articles to numerous national publications and authors the Digital Com blog for Building Design + Construction magazine. Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned ?rsthand the challenges faced by the AEC industry from project conception to completion. 

Architects | Digital COM | November 25, 2013
With all the effort AEC professionals put into leveraging technology to communicate...
Architects | Digital COM | October 18, 2013
Photographs are becoming more essential to project communication and documentation....
BIM and Information Technology | Digital COM | October 07, 2013
There's no doubt that BIM is the future of design. But for many firms, finding a bridge...
Architects | Digital COM | September 26, 2013
True mobility in the field has rapidly evolved from lock-box kiosks on each floor to...
Building Owner | Digital COM | September 19, 2013
Todd Wynne of Rogers-O’Brien Construction is one of only 8,000 people around the globe...
Building Owner | Digital COM | August 28, 2013
I’m encouraged to see progress being made to make BIM more useable and reliable...
Building Owner | Digital COM | August 15, 2013
LEED has become a labyrinth of standards which requires a full-time translator and tour...
Building Owner | Digital COM | August 01, 2013
Although I am encouraged to see BIM for O+M mandates coming from building owners, I can’t...
Building Owner | Digital COM | July 23, 2013
Do you remember the days when running into an issue out at the job site meant embarking...
Building Owner | Digital COM | July 15, 2013
I recently attended a technology expo focused on software solutions for design firms....
Digital COM | June 26, 2013
Technology is changing the way we work. Digital communication tools are revolutionizing...
Building Owner | Digital COM | June 20, 2013
What information do you find valuable to keep within the BIM world and what information...
Building Owner | Digital COM | June 11, 2013
There are many uses for the cloud applicable to those in the building industry—mainly...
Architects | Digital COM | May 23, 2013
A new twist to the communication challenge most companies and IT departments face is the...
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