Sasha Reed

Vice President of Strategic Development
Bluebeam Software

As Vice President of Strategic Development at Bluebeam Software, Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.

Architects | Digital COM | December 05, 2013
I recently attended the Bentley User Conference in Vejle, Denmark. I attended the event...
Architects | Digital COM | November 25, 2013
With all the effort AEC professionals put into leveraging technology to communicate...
Architects | Digital COM | October 18, 2013
Photographs are becoming more essential to project communication and documentation....
BIM and Information Technology | Digital COM | October 07, 2013
There's no doubt that BIM is the future of design. But for many firms, finding a bridge...
Architects | Digital COM | September 26, 2013
True mobility in the field has rapidly evolved from lock-box kiosks on each floor to...
Building Owner | Digital COM | September 19, 2013
Todd Wynne of Rogers-O’Brien Construction is one of only 8,000 people around the globe...
Building Owner | Digital COM | August 28, 2013
I’m encouraged to see progress being made to make BIM more useable and reliable...
Building Owner | Digital COM | August 15, 2013
LEED has become a labyrinth of standards which requires a full-time translator and tour...
Building Owner | Digital COM | August 01, 2013
Although I am encouraged to see BIM for O+M mandates coming from building owners, I can’t...
Building Owner | Digital COM | July 23, 2013
Do you remember the days when running into an issue out at the job site meant embarking...
Building Owner | Digital COM | July 15, 2013
I recently attended a technology expo focused on software solutions for design firms....
Digital COM | June 26, 2013
Technology is changing the way we work. Digital communication tools are revolutionizing...
Building Owner | Digital COM | June 20, 2013
What information do you find valuable to keep within the BIM world and what information...
Building Owner | Digital COM | June 11, 2013
There are many uses for the cloud applicable to those in the building industry—mainly...
Architects | Digital COM | May 23, 2013
A new twist to the communication challenge most companies and IT departments face is the...
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