Sasha Reed

About the Author: Sasha Reed has over 12 years of experience working directly in the architecture, engineering and construction (AEC) market. As VP of Strategic Alliances at Bluebeam Software, Sasha interacts directly with AEC leaders to better understand the long-range goals of the industry and help align Bluebeam’s technology partnerships. In addition, Sasha is acting Chair of the Construction PDF Coalition.  The purpose of the Coalition is to establish Guidelines to provide Architects, Engineers, Constructors and Owners (AECO) with a common framework in which to create and maintain Construction PDF Documents. Sasha has been featured as the keynote speaker at the 2014 Bentley Florida User Group and spoken at numerous industry events including the American Institute of Architects’ DesignDC Conference, NTI Danish BIM Conference, the International Highway Engineering Exchange Program and the International Facilities Management Association Conference. Sasha has also contributed articles to numerous national publications and authors the Digital Com blog for Building Design + Construction magazine. Before Bluebeam, Sasha was a Project Manager for M3, a Herman Miller dealer, where she learned firsthand the challenges faced by the AEC industry from project conception to completion. 

Posted on May 06, 2014 by Sasha Reed
  I recently attended BIM Forum in Boston, which is an AGC-sponsored event that brings together some of the top Architectural, Engineering and Construction firms from across the US.  The focus of this forum was “Optimizing Design with BIM.”  The sessions ran the gambit.  It was...
Posted on April 17, 2014 by Sasha Reed
Earlier this month, my colleague and I presented a session to a group of civil engineers and transportation agencies about the tech trends in the AEC space. Along with advice on how to prepare your plan for controlled collaboration, we also talked through some practical use cases.  One such...
Posted on April 03, 2014 by Sasha Reed
With all the talk today of collaboration and information sharing, conversations are quickly turning from the benefits of the cloud to questions regarding how to address security concerns. Security and tech are pretty hot topics, even outside of the AEC space. It seems you can’t turn on the news...
Posted on March 20, 2014 by Sasha Reed
In order to keep my finger on the pulse of the needs of AECO leaders, I attend a good deal of conferences. Many of these conferences cover a variety of topics focused on evolving the design and building process. Topics typically cover technical solutions, process implementations, and...
Posted on February 20, 2014 by Sasha Reed
Located on Michigan Avenue, alongside the Chicago River, sits the historic Wrigley Building. The building is celebrating its 90th anniversary this year. It is owned by a consortium of investors led by BDT Capital Partners and includes Zeller Realty Group, as well as Eric Lefkofsky and Brad Keywell...
Posted on January 12, 2014 by Sasha Reed
The Consumer Electronics Show (CES) took place this past week in Las Vegas. Known for launching new products and technologies, many of the products showcased there set the bar for future innovators. The show also signals trends to watch in technology applicable to the design and building industry....
Posted on December 05, 2013 by Sasha Reed
I recently attended the Bentley User Conference in Vejle, Denmark. The setting for this conference was idyllic and represented everything you’d imagine when thinking of Scandinavia. I attended the conference primarily to get a sense for the challenges our Danish counterparts are experiencing in...
Posted on November 25, 2013 by Sasha Reed
With all the effort architects, general contractors, engineers, consultants, and specialty contractors put into leveraging technology to communicate digitally on projects, it is a shame that there is often one major road block that becomes the paper in their otherwise “paperless” project: the local...
Posted on October 18, 2013 by Sasha Reed
Photographs are becoming more essential to project communication and documentation. Just this week, I sat in a local airport integration project meeting in which the owner outlined their expectation for construction documentation. One of the first requirements was to provide photographs throughout...
Posted on October 07, 2013 by Sasha Reed
Last month I attended the Monterey Design Conference, hosted by the AIA California Counsel.  This biennial conference, dubbed “Design 101” by the original conference Chair and TED Conference founder, Richard Saul Wurman, brings together the Who’s Who of the design community.  Architects...