Sasha Reed

Vice President of Strategic Development
Bluebeam, Inc.

As Vice President of Strategic Development at Bluebeam, Inc., Sasha Reed collaborates with leaders in the architecture, engineering and construction industry to guide Bluebeam’s technology, partnerships and long-term goals. She joined Bluebeam in 2007 and co-created the Concierge Approach, a distinctly branded process of customer engagement, product feedback and solution delivery to which much of Bluebeam’s success is attributed, and which today is replicated at every organizational level.

Sasha is known industry-wide as a “conversation facilitator,” creating platforms for exchanges necessary to digitally advance the industry, including the BD+C Magazine Digital COM Blog, which she authors and manages. She’s been a featured presenter at numerous national and international conferences, including the 2014 Design-Build Institute of America (DBIA), Federal Project Delivery Symposium and NTI Danish BIM Conference. Sasha also co-chairs the Construction PDF Coalition, a grassroots effort to provide a common industry framework from which to create and maintain construction PDF documents, serves on the City College of San Francisco BIM Industry Council, and is Advisor to the Board of Direction for the National Institute of Building Sciences BuildingSMART Alliance.

BIM and Information Technology | Digital COM | May 28, 2014
Turner Construction and Parsons Brinckerhoff talk about how BIM has revolutionized the...

Image: courtesy Bluebeam

Architects | Digital COM | May 12, 2014
Given the complexities of the building process, it can be difficult for building owners...
BIM and Information Technology | Digital COM | May 06, 2014
Key question from BIM Forum: How do you leverage technology by finding trade partners...

Image: courtesy Bluebeam

BIM and Information Technology | Digital COM | April 17, 2014
Earlier this month, my colleague and I presented a session to a group of civil engineers...

Photo: patrisyu via FreeDigitalPhotos.net

Architects | Digital COM | April 03, 2014
I’ve heard countless stories of conversations between project engineers and IT...

Photo: courtesy National Institute of Building Sciences

Architects | Digital COM | March 20, 2014
A fascinating client story by Fluor SVP Robert Prieto reminds us that sometimes it’s the...

Bluebeam's new Chicago office, located in the newly renovated Wrigley Building, features a wine bar where employees and clients meet or relax.

BIM and Information Technology | Digital COM | February 20, 2014
Purchased in 2011 by a consortium of investors led by BDT Capital Partners, the building’...
Architects | Digital COM | January 12, 2014
The Consumer Electronics Show took place this past week in Las Vegas. Known for launching...
Architects | Digital COM | December 05, 2013
I recently attended the Bentley User Conference in Vejle, Denmark. I attended the event...
Architects | Digital COM | November 25, 2013
With all the effort AEC professionals put into leveraging technology to communicate...
Architects | Digital COM | October 18, 2013
Photographs are becoming more essential to project communication and documentation....
BIM and Information Technology | Digital COM | October 07, 2013
There's no doubt that BIM is the future of design. But for many firms, finding a bridge...
Architects | Digital COM | September 26, 2013
True mobility in the field has rapidly evolved from lock-box kiosks on each floor to...
Building Owner | Digital COM | September 19, 2013
Todd Wynne of Rogers-O’Brien Construction is one of only 8,000 people around the globe...
Building Owner | Digital COM | August 28, 2013
I’m encouraged to see progress being made to make BIM more useable and reliable...
Building Owner | Digital COM | August 15, 2013
LEED has become a labyrinth of standards which requires a full-time translator and tour...
Building Owner | Digital COM | August 01, 2013
Although I am encouraged to see BIM for O+M mandates coming from building owners, I can’t...
Building Owner | Digital COM | July 23, 2013
Do you remember the days when running into an issue out at the job site meant embarking...
Building Owner | Digital COM | July 15, 2013
I recently attended a technology expo focused on software solutions for design firms....
Digital COM | June 26, 2013
Technology is changing the way we work. Digital communication tools are revolutionizing...
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