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Accelerate Live! talk: A case for Big Data in construction, Graham Cranston, Simpson Gumpertz & Heger

Graham Cranston shares SGH’s efforts to take hold of its project data using mathematical optimization techniques and information-rich interactive visual graphics.


Our projects today are creating and using more data, from more sources, and across more disciplines, than ever before. From the Internet of Things, to swarms of sensors, to point clouds, to reality capture—we are drowning in data. 

In this 15-minute talk at BD+C’s Accelerate Live! conference (May 11, 2017, Chicago), Graham Cranston, Senior Structural Engineer with Simpson Gumpertz & Heger, shares SGH’s efforts to take hold of its project data. 

This includes applying mathematical optimization techniques to leverage the Big Data generated by parametric analysis and presenting it all in an information-rich interactive visual graphics.


Graham Cranston is a Senior Structural Engineer with Simpson, Gumpertz & Heger (SGH) specializing in design and analysis of non-standard structures. As a member of the Digital Design and Fabrication Group at SGH, Graham uses high-fidelity structural models, finite element analysis, and computational tools to solve diverse problems at the leading edge of structural design. He is currently developing multiobjective optimization approaches for a range of physics from structures to daylighting and energy use. He's also developing workflows for the efficient development of multiple unique and variable 3D printed structural components in buildings.

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